Ars Electronica Ferris Wheel

The Ikea Catalog Type in the Future

I think we all share a surprise at the new Ikea catalog and how can Ikea say that only the non designers will notice changes. I believe that everybody notices bad typography it is just that us as designers distinguish it and feel a deeper impact by bad visual data. Normal people are too used to it and filter it out, but we get that feeling in the back of the head every time we go by and see it. I’m just hoping that Ikea will not actually go down this path…
Click on the picture for a bigger one on Flickr.
Typography For Future Ikea Catalogs

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