The sketch logo plays on the idea that the wolf as the mother is sleeping and guarding the cubs with her tail wrapped around them. In this case the cubs are replaced with the ROMA characters which can then be related that the wolf is guarding the city of rome as its symbol also.
Quick exploration [...]

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We were sitting inside, eating ice cream and chatting. Looking around didn’t show any particularly interesting things. Some ads, queues and normal stuff. But then something hit me, the carpet on the floor. I have been trying to figure out who was thinking what when they came up with the new simobil logo.
Now I finally [...]